US Ecommerce Manager
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About REPRESENT
REPRESENT is a UK-born premium streetwear brand operating at the intersection of fashion, culture, and innovation, with a rapidly expanding global presence. The US market is a critical growth driver for the brand.
REPRESENTs US business is being built as a high-impact, entrepreneurial engine, fast-moving, experimental, and deeply connected to modern commerce and culture. The US team will work in close partnership with Represent HQ in the UK, while maintaining strong local ownership and accountability.
As the US business accelerates, E-commerce plays a central role in driving growth, customer experience, and commercial performance. We value innovation, experimentation, and decisive execution over hierarchy and process.
We’re seeking an experienced Ecommerce Manager to join our US team, based in Los Angeles, CA, to help shape and scale Represent’s next phase of growth in the US.
Role Overview
The US Ecommerce Manager owns the performance and evolution of Represent’s US DTC business. Reporting directly to the Brand President, North America (or another individual designated by the company’s CEO). This role extends beyond site management, focusing on advancing modern e-commerce through social commerce integration, data-led merchandising, and rapid, test-and-learn execution. This position is suited to a forward-thinking leader who is actively shaping the future of digital commerce.
What you’ll be doing:
In your capacity as US Ecommerce Manager, you will perform duties and responsibilities that are reasonable and consistent with this position, including:
· Own day-to-day performance of the US Shopify site
· Execute and optimize drops, launches, and commercial moments for the US market
· Integrate social commerce initiatives in partnership with Marketing
· Continuously test and improve conversion, customer journey, and site experience
· Partner with Merchandising on product storytelling, assortments, and sell-through
· Analyze performance data and identify growth opportunities
· Collaborate closely with UK HQ to align execution with global strategy
· Explore new tools, platforms, and technologies shaping the future of e-commerce
What you’ll need:
· Strong Shopify and DTC experience
· Familiarity with social commerce platforms including Meta, TikTok, and emerging tools
· Experience in premium fashion, streetwear, or performance brands preferred
· Entrepreneurial, solutions-oriented mindset
· Comfortable operating in fast-paced, high-growth environments
· Motivated by ownership, accountability, and impact
Benefits
· 25 x days holiday per year
· Enhanced annual leave with length of service
· Annual Leave Purchase Scheme
· Wellbeing Day
· Company bonus scheme
· Staff discount
· $1,000 annual company gift card
· Retirement Plan (401k)
· Health insurance
Working Pattern
Full Time, Exempt
Location
LA OFFICE - 8680 Melrose Ave., West Hollywood, CA,90069
- Department
- US
- Locations
- LA Office
About REPRESENT
Founded in 2011 by brothers George and Mike Heaton, Represent is a British luxury fashion label.Their garments are the embodiment of relentless effort, refinement and constant progression. Each piece is the result of a meticulous design and production process, with expert craftsmanship being an unremitting factor running throughout every collection, silhouette and individual garment.The mission is simple, to build the best brand in the world.
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